BIMAS started as a Micro-enterprise development programme (MED-P) in 1992 under the auspices of PLAN Embu. It was aimed at providing training and credit to small enterprises in Gachoka Division. The programme registered growth and this posed a challenge to PLAN due to institutional limitations and her heavy commitment to community development. To ensure continuity of the programme, PLAN Embu made a decision to spin-off the MED-P into a fully-fledged independent institution. This gave birth to Business Initiatives and Management Assistance Services (BIMAS) that was incorporated in October 1994 as a company limited by guarantee.

 Our Mission

BIMAS exists to offer innovative financial and non-financial services to rural economically productive poor for sustainable wealth creation.

Our vision

To be the leading microfinance

institution in Kenya.

Core values